Erling Braut Haaland, Mobile game | Haaland receives criticism after collaboration: – Poor judgement

Erling Braut Haaland has become a global superstar after the incredible achievements on the football pitch in recent years.

This has made the Norwegian an attractive face for various brands, and recently he has, among other things, entered into collaborations with the sports drink Prime, the ice cream manufacturer Hennig-Olsen and most recently the gaming company Supercell.

There, Braut Haaland will appear as a character in the game Clash of Clans.

Now the Norwegian superstar has to endure criticism for the collaboration he has entered into.

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– It is sad and strictly unnecessary. We are not satisfied at all, Magnus Pedersen, adviser in Gambling Addiction Norway, tells NRK.

Own character

Clash of Clans is a strategy game where you build your own village, defend it and raid other villages around.

– He fronts a very addictive game.

Haaland’s character goes by the name “Barbarian King”, and the game is used by millions worldwide.

Nettavisen has tried to get in touch with Haaland’s representatives, without success.

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– Poor judgement

The game is free to download, but there are several features within the game that make the money go fast.

You can pay real money to get something done, or to get to the next step.

– Game producers like Supercell make a lot of money from microtransactions. It is particularly speculative that they use Haaland in their game, which particularly appeals to children, says General Secretary of Actis, Inger Lise Hansen. Actis works against addiction in various forms.

And concludes:

– Haaland shows poor judgment when he sells himself and his name to a game like Clash of Clans. There are plenty of other arenas in which he could use his celebrity status.

The company Supercell has commented on the criticism in an email to NRK:

– We have introduced various tools, so that parents can limit the playing time for their children. Our games are always free, and approximately 80 percent of our active players never spend money on our games.