Dollar Shave Club and UNTUCKit Tackle Disconnected Systems With ERP Integration

DTC companies Dollar Shave Club and UNTUCKit have turned to enterprise resource planning (ERP) upgrades to improve operations, automate processes, and expand products online and in-store.

The transition will help streamline each company’s direct-to-consumer and retail operations through a singular platform.

UNTUCKit founder Chris Riccobono said the company’s rapid growth resulted in disconnected data systems and siloed workflows that were creating inefficiencies and unsustainable operations.

Dale Brockmeyer, Dollar Shave Club’s chief financial officer, faced a similar challenge.

“Multiple disconnected business systems with manual processes reduced our productivity and made it difficult to gain a full view of our financials and overall operations,” he said.

Scaling Tech that Supports Growth

The new technology integration, provided by Oracle NetSuite, will support both DTC retailers’ long-term growth strategies to expand operations, increase product offerings, and improve the speed and accuracy of financial reporting while automating workflows across all business channels.

Founded in 2011, Dollar Shave Club has grown beyond DTC. Unilever acquired the company for $1 billion in 2016, but recently decided to sell off the male grooming brand. This decision followed news that Dollar Shave Club was outsourcing its subscription-based technology to a third-party platform provider to support rapid expansion efforts.

UNTUCKit began as a direct-to-consumer e-commerce brand but now operates over 80 stores throughout the United States, United Kingdom, and Canada.