Finn.no has Norway’s most satisfied customers – Sbanken falls sharply

The Norwegian customer barometer 2024 has been completed, and Finn.no is once again the company with the most satisfied customers. At the same time, Sbanken falls like a stone.

– Finn.no has become more and more relevant in recent years. The age of animals has led to a decline in purchasing power for most people, and more people buy used instead of new. In addition to good digital solutions, Finn.no is also well positioned in connection with the increased focus on reuse.

That’s what Pål Silseth, project manager for the Norwegian Customer Barometer at BI Business School, says in a press release.

The Norwegian customer barometer measures satisfaction and loyalty among Norwegian consumers every year.

Finn.no has been at the very top since the measurements began in 2007. The company ends up at the top again this year, followed by Vinmonopolet in second place and Volvo in third place.

Here is the top ten list:

– A turbulent year.

The survey also shows that Norwegian consumers are less satisfied than before.

Approximately two-thirds of the companies that have been measured experience a drop in the satisfaction of their customers. This corresponds to a decrease of 0.8 points on a national basis.

– Sbanken falls heavily after DNB bought them up. We have never before seen such a big drop in customer satisfaction and loyalty, says Silseth.

The bank goes from being the customers’ favorite to moving towards the bottom of the industry.

– We have put another turbulent year behind us. Increased interest rates and general price increases affect results in several industries. The offer from companies is changing, and customers’ buying behavior is constantly changing. This also affects the customers’ experience of and relationship with their suppliers. Many consumers postpone expensive purchases and we are becoming more price sensitive as a result of reduced purchasing power, says Silseth.

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