That’s why Andrew Tate is controversial – VG

With statements that many believe are far below the belt, the former kickboxer Andrew Tate gets billions of views. Even in Norway, Tate takes off, and that does not surprise Martin Ellingsen (28).

Modern western societies feminize men, polygamy is only acceptable to men and arranged marriages should be normalized. In these lanes, the internet sensation Andrew Tate preaches. The target group is young men online.

This is how he goes viral

In what is described by many as a cunning way, the controversial British-American entrepreneur and professional kickboxer has taken over hundreds of thousands of feeder feederA feed is an organized stream of information, according to the NAOB..

Clips of his statements get hundreds of thousands of likes, and the TikTok topic tag andrewtate has at the time of writing over five billion views.

There is not only great interest in the content, but also in him as a person.

His personal accounts gain up to a hundred thousand new followers every day according to SocialBlade, and interest in this viral sensation has grown exponentially in recent months – also here in Norway, according to Google Trends.

Controversial actions and utterances

Tate’s content reaches high ratings thanks to his controversial opinions and statements, writes the magazine Esquire.

By making statements that are meant to create controversy, he creates big headlines and is mentioned by other influencers.

Some of the statements that have made headlines lately are that he is challenging Jake Paul to a boxing match he claims he wants to win, and that pop artist Rihanna is talentless because she “can not play a single instrument”.

These statements, in line with his other controversial statements, provoke strong reactions online.

Tate is also known for «expose expose According to NRK, “Exposed” content is a genre where youtubers try to reveal or hang out something or someone.»Other influencers and celebrities, such as the American youtuber« H3H3 ». In such videos, Tate makes allegations, ridicule and personal attacks.

The kickboxer is not only controversial online. Earlier this year, Tates’ home was raided by Romanian police on suspicion of organized human trafficking, writes the Southern Poverty Law Center.

In 2016, he was removed from the British TV series “Big Brother House” after a video was published of Tate hitting a woman with a belt, according to the BBC. He claimed the images had been manipulated.

Tate has also been a key figure in Trump’s presidential campaign, according to the Daily Beast.

The mannosphere

Master’s student in political science Martin Ellingsen (28) is one of the many young men who get Andrew Tate in the feed.

He describes his consumption of Tate’s content as a “guilty pleasure”, while at the same time he thinks Tate says a lot of exciting things:

– He comes up with interesting perspectives that should get more attention in the culture.

Many believe that Tate belongs in the internet subculture “manosphere” – or the mannosphere the mannosphereThis subculture is a loosely composed collection of websites, personalities and content that promotes masculinity and resistance to modern feminism, according to Morgenbladet. , thanks to his statements against modern feminism and Western women.

Ellingsen believes there is a need for such subcultures and what he describes as “boy talk” about life, society and women.

– This is something that has been missing for years while the women have had their versions, he says.

At the same time, Ellingsen points out that one should take what Tate says with a pinch of salt:

– Boys do not automatically need to have him as a role model to get something out of his conversations. It is worth remembering that he speaks in a cultural context that is not identical with Norway.

This is how he goes viral

Many believe that Tate’s online personality is a big PR stunt and that he plays a parodied version of himself, writes the website Dexerto. It is believed that he plays such a character to make money at his own digital “university”.

With the “Hustler’s University” service, Tate sells digital online courses about money and power to young men. On the course’s website, Tate promises to teach his “soldiers” to make money “without having to work.”

To gain access, you have to shell out more than five hundred kroner every month.

At the same time as Martin Ellingsen thinks that it is interesting with Tate’s ‘boy talk’, he is aware that the online phenomenon has something to sell:

– He plays a character, and runs quite a magnificent promotion of his own service.

Tate markets this “university” using “Affiliate marketing”. “Affiliate marketing”.Affiliate marketing is a form of marketing where an online business rewards others for the customers they send to the business. That way, others can make money sharing Tate’s controversial content online, by having unique referring links to his online course during each clip.

Therefore, there are thousands of accounts on platforms such as Instagram, TikTok and YouTube that are dedicated to republishing Tate content.

This massive marketing, combined with his sensational statements, explains why there are plenty of clips of this man.