Emilie Nereng, Grandiosa | Emilie Nereng reacts to the Grandiosa price war: – Uses unhealthy food as bait

The ongoing price war at Grandiosa has caused Norwegians to run from store to store to take advantage of the offer

The discount chains had reduced the price of the original version of Pizza Grandiosa to 20.86. The normal price for Grandiosa has been between NOK 40 and 60 in the past year.

Also read: Freezer counters are emptied of Grandiosa – shop introduces rationing

Both Kiwi, Rema 1000, Extra and Oda now sell Grandiosa for just over NOK 20.

Influences and nutritional profile Emilie Nereng reacts to the ongoing price war, and questions the consequences this may have for Norwegian food culture.

– Uses unhealthy food as bait

“Of course, I risk giving extra advertising to Grandiosa here now, but it is impossible to take up without taking a current example”, writes Nereng at the beginning of a video she has shared on Instagram.

Nereng points out that she does not judge people who buy ready-made food, and admits that she does it herself. However, she believes that the responsibility should lie with those who offer food.

– At the same time, I understand the competitive aspect of a free market, and when we as customers flock to the shops with such offers, it is of course tempting to join the price war, says Nereng to his followers.

Nereng primarily reacts to the fact that food has become much more expensive in recent years, and that the price has increased especially for healthy food, such as vegetables, fruit and fish.

– And when the shops first choose to cut their own profit on a food product, then it’s Grandiosa, she despairs.

– Using unhealthy food as a lure, it works. And that’s because people get full, they save money and they don’t have to spend time cooking, says Nereng.

Creates greater differences in society

Nereng believes the price war creates greater differences in society, where those who can’t afford it don’t have the opportunity to buy the same health-promoting food as those who have more money.

She explains to Nettavisen why she worries about the food culture created by the frequent price cuts on unhealthy foods:

– A healthy diet with a lot of home-cooked food from raw materials gives a lower risk of lifestyle diseases, which are what take the most lives in Norway today. The way food prices and the food supply are today, it will quickly become much more expensive to make this health-promoting food, and that will increase the socio-economic differences in society, says Nereng to Nettavisen.

– To what extent do you think Norwegians’ diet can be controlled by offers and food prices?

– Price is one of many factors, but it controls purchases to a large extent. In the VG article, one could read that Kiwi had sold a lot of Grandiosa and had to set limits on the number of pizzas per customer. So, this week clearly more Norwegians eat frozen pizza than last week, says Nereng.

Wants a price war on vegetables

In the Instagram video, the food influencer encourages her followers to give their opinions on the price war at Grandiosa, and she offers her own suggestion:

– But what are the consequences over time? What kind of food culture do we want? These are important questions that I think deserve to be addressed when such price wars come to the fore. Feel free to share your thoughts! It would have been rude to see a price war on vegetables, concludes Nereng.

– Do you think a price cut on vegetables would have affected Norwegians’ relationship to healthy food?

– When the Rema 1000 ran 50% on fruit and vegetables, there were media reports around the country about “wild conditions”. I really support such measures. I also wish we could cut VAT on fruit and vegetables as it would have benefited society if we ate more of this, says Nereng to Nettavisen.