Tear away: – Huge success

When the Haaland ice cream was launched in February, it was literally on everyone’s lips, and very good sales figures were reported early on.

Recently, we have finally had the opportunity to enjoy ice cream in the nice weather, and DinSide has contacted Hennig-Olsen to find out if the demand has increased in line with the change in weather.

– An already insanely good start to the Haaland ice continues now that the weather is getting warmer outside, says marketing director Marianne Høy Erikstad in Hennig-Olsen.

Below you can see TV profile and former footballer Bernt Hulsker and Dagbladet’s Henrik Ljosland test the Haaland ice:

– Bestseller

The marketing director informs whether the Haaland ice cream is the best-selling ice cream in grocery stores so far this year.

– The good sales continue, the Haaland ice cream is a huge success. The last time we commented on sales, it was only a few weeks after launch. Now that the product is in all shops with ice cream from Hennig-Olsen, the product has placed itself at the very top of all small ice cream news.

She continues:

– The Haaland ice cream is the clear best seller among our ice cream novelties this year, where Softshake Cookiedough also sells very well. Both are on the podium among Norway’s best-selling ice cream novelties, and we are super proud of that.

– Should have had the balls to say no

But the Haaland ice has not only received good shots. In April, food addict and father of young children Kristoffer Gregersen reacted to the contents of the Haaland ice cream.

– Did you know that you only need four ingredients to make a vanilla ice cream, for example? Here I count over 20 ingredients, Gregersen wrote on his Instagram account StyrUnna.

Price war: – Stock may vary

Eight of these are E substances, which makes this a classic ultra-processed product. Juxtaposed against the quote above, Gregersen thinks this is not quite in line with the message Haaland usually fronts.

– Erling Braut Haaland is probably the biggest role model for all Norwegian boys and girls who play football, and everyone wants that ice cream. I think it’s a shame that a person with such great influence has joined this, Gregersen told DinSide.

Marianne Erikstad, marketing director at Hennig-Olsen, wrote in an email to DinSide that Hennig-Olsen has the following comment on this case:

Do you remember these?

Dagbladet has previously written about football ice, and here, among other things, Drillo-is, Myggen and Hattrick were highlighted.

The former had a permanent place in the ice counters when Norway qualified for the Football World Cup in 1994 and 1998. It has subsequently been relaunched twice.

In the past, Norwegians interested in football could also enjoy both Hattrick, in several variants.

Here you can read everything about the various football ices.