Max Verstappen and the other stars of the Formula 1 World Cup will also be seen on Viaplay’s broadcast surfaces for the next five years.
Tuesday 30 April at 13:44It is clear after Viaplay has secured the rights to the championship for Norway, Sweden, Denmark, Finland, Iceland and the Netherlands until the 2029 season.
The media giant refers to the agreement as historic, all the while it is the longest ever between Viaplay Group and Formula 1.
Around 70 million viewers worldwide watch each World Cup round, and last year’s season was reportedly watched by a total of 1.5 billion people.
40 percent of viewers are women, while one in three TV viewers is under 35, and one in three supporters have started following the sport in the last four years. In 2023, Formula 1 was the world’s fastest growing major sports league on social media, for the fourth consecutive year.
– Formula 1 has become one of the world’s most popular sports rights because it elevates individual performance, team cooperation and technology to the limit of what is possible and culminates in a fantastic drama on a human and sporting level, says Norwegian CEO Kenneth Andresen of Viaplay Group.
– We have been the home of Formula 1 for many years, and just like the sport’s incredible teams, we are always looking for that extra edge to stay ahead of the competition. Our innovative broadcasts will continue to set new standards, says sporting director Peter Nørrelund.
