Apple in talks with both OpenAI and Google.
Camera This is what the Siri menu looks like today. A lot will probably change when iOS 18 is released.
According to Bloomberg, Apple is said to have held talks with both OpenAI and Google about using their AI technology to power certain functions that will come to the iPhone later this year.
It is expected that this year’s iPhone, and iOS update, will be heavily influenced by AI, and that the voice assistant Siri will be a large part of the investment.
This comes about a month after it was reported that Apple was in talks with Google about using their AI language model Gemini in iOS 18.
If one of the companies wins the contract, it could give them a dominant position in artificial intelligence.
Apple is also working with its own AI
Apple’s developer conference WWDC starts in around six weeks, where the company is expected to show off a number of new products generative AI functions Check Switch generative AI functionsArtificial intelligence that can create or generate new content, such as text, images or music, based on learning from large amounts of data. for iPhone. iOS 18 is expected to include AI features created by Apple itself, but the tech giant has struggled to keep up with the competition. Apple has not yet made a final decision on which partner they will use, but we will probably know more when iOS 18 is released.
– Apple was largely absent from the AI conversation throughout 2023, and now it is expected that they will release their first generative AI offering halfway through 2024. Apple is simply late, writes Bloomberg journalist Mark Gurman.
Can depend on external AI help
By relying on Google or OpenAI, Apple can avoid some of the big mistakes ChatGPT and Gemini have experienced when launching their own AI chatbots. Nevertheless, Apple could also become more dependent on a competitor by outsourcing its AI to Google or OpenAI.
However, considering that they have been completely absent on the AI front in recent years, after it may seem like “everything” is about AI, it may seem like a necessity.
