It is not just INMA that has noticed in the commercial product development at Amedia.
On Thursday evening, the stage was set for an awards party in the Victoria and Albert Museum in London, where publicists from all over the world gathered in excitement during the presentation of the INMA Global Media Awards.
Commercially, Amedia can adorn itself with gold in the new category “Best commerce product or service”.
The award is given to the media house that, through innovative solutions, has managed to generate new business opportunities and sources of income within e-commerce.
– Winning this award is really big! We have worked for a long time to create solutions that provide high value for advertisers in a segment where we, as a media house, have often been outcompeted by other media channels. The publicists sit on a powerful distribution network, and this is precisely what we have used here, says strategic advisor Monika Sveen in a press release.
The winning case was for Lumene and Helthjem, and combined distribution of product samples with advertising formats such as content marketing and display.
– With this case, we show the value of offering advertisers several strong products in addition to the traditional media surfaces. Together we are stronger, and we prove that in a fantastic collaboration with Helthjem. The entire campaign has been tailored to Lumene – from the time our readers have seen the display and read the article, until they receive the product sample in the mailbox, says strategic Key Account Manager in Amedia Sales and Market Ina Kreutz Pauli.
It is not just INMA that has noticed in the commercial product development at Amedia.
Amedia Innholdsbyrå was recently shortlisted for the Native Advertising Awards in the categories “Best Use of Native Advertising on a Small Budget”, “Best Native Advertising User Activation Campaign” and “Most Effective Native Advertising Campaign”.
– Amedia Inholdsbyrå set itself a lofty goal of creating world-class content marketing. Bringing home gold in prestigious competitions like this is proof that we as an agency have managed just this, says managing director of Amedia Innholdsbyrå Sara Oksdøl.
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