“Movies are back”. The claim has become a kind of mantra on Twitter – a meme one posts at regular intervals, in response to headlines that evoke associations with the golden age of film.
Tom Cruise is going to jump off the Pulpit with a motorcycle? Movies are back. Christopher Nolan destroying Imax cameras like they were disposable cameras? Movies are back. David Graeber as the main source of inspiration in Francis Ford Coppola’s “Megalopolis”? Movies are back.
The phrase sums up the film audience’s longing for a film culture driven by megalomaniac madness. Many are tired of safe superhero movies, remakes and ever-expanding universes based on dusty intellectuals. At the same time, social media and streaming services have personalized feeds struck cracks in the monoculture.
When it is repeated endlessly that the film with a capital F is finally back, it finally takes on a religious tone. A film to save all films.
New Hollywood. The period we long for has its roots planted in the late 1960s. The American film industry was in a crisis. Socially conscious baby boomers were tired of censorship and the polished reality they were presented with on the cinema screen.
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