Amedia + Subject = True!
You wouldn’t have thought that just a few days ago. But in the media industry, things turn quickly:
– You have to have the ability to turn around a fiver, says Subjekt editor and former Subjekt owner Danby Choi, with a grin only a nouveau riche media man can conjure up.
He keeps his job in Subjekt, but gets a new title as managing director. in Amedia’s department 107.
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Now there will be diversity
The sale is causing a stir, as most had expected that Choi would never sell his sweetheart. He admits that it was with a heavy heart, but that the consideration for quality weighs more heavily.
Choi states that almost every day he comes across good cases published in Avisa Oslo, Firdaposten or Fredrikstad blad, and thinks that “Damn, we should have had that case in Subjekt!”.
– Now we can get them. Free, says Choi, pointing to “content sharing”.
Content sharing is what Amedia points to when they talk about Amedia contributing to innovation in the media industry.
– This is a fantastic benefit for democracy. The fact that we can also share journalists, publishing systems and target criteria means that media diversity will be richer, says Choi on behalf of Amedia director Anders Opdahl, who does not have time to comment on the matter.
– How does diversity become richer?
– Now 25 per cent of Subjekt’s editors will immediately experience intervention from Amedia’s group management. Before, this figure was only 0 percent, answers Choi.
However, the managing director of Amedia’s department 107 is not the only one in Subjekt who is happy with this anniversary.
A dream that comes true
– Since I was a child, I have dreamed of becoming part of MSM!
The words belong to Amedia department 107’s debate editor, Mikkel Ihle Tande.
– You don’t get more mainstream than Amedia, claims Tande.
– And that’s why I couldn’t be happier!
Both Choi, Tande and the rest of the gang at Subjekt hope the acquisition can help Subjekt improve its reputation. Many have criticized the newspaper for publishing many texts with opinions and angles that differ from the rest of the media landscape.
– There will now be less of this. We can’t risk pissing off the new shareholders and owners, says Choi, lighting a cigarette with a burning 100 note.
The Subject editor says that there have already been requests from above for a name change and a new profile for the newspaper. The alternatives that have been put on the table so far include “iKultur”, “Avisa Kultur”, “Kultur Bladet” and “Kultur24”.
The somewhat more surprising “Grünerløkka Tidende” has also been proposed by a representative from Sparebankstiftelsen DNB, which owns Amedia.
Regarding the criticism Choi recently directed at Amedia being streamlined and enjoying unfair economies of scale, Choi is now clear in his speech:
– That is very last year. At least it is very last month. After all, today is April 1st.
The first line of democracy
– I only have three comments on this case, says Marte Ingul, executive vice president for lobbying at Amedia.
– Amedia is the first line of democracy.
– Amedia contributes to media diversity.
– Adjective stories should be fact-checked.
