Siri Martinsen (49) is a veterinarian and leader of the animal rights organization NOAH.
She is among those who ask critical questions after Tuesday’s episode of The Farm, where the sheep Rusken was slaughtered.
– The farm is a speculative program that kills animals every year to create emotions and attention for the sake of entertainment. But there is nothing new this year, we know that this program concept involves the cynical use of animals.
– Pain and panic
Martinsen believes the meat industry is wrongly portrayed through the TV 2 programme.
– At the same time, it is also a form of rosy painting of the meat industry, in that people are shown one animal standing in the yard, and the filming always makes sure to give the impression that “the animal does not know anything”. In reality, every year millions of animals are driven through the slaughter line and feel fear, pain and panic to become meat.
See the slaughter sequence in the video window at the top of the case.
Responds to word usage
The NOAH leader also noted the use of words in the slaughter episode.
– This year, TV 2’s butcher stated that it is “as natural as driving in a nail” to take the life of an animal. It shows what TV 2 is trying to do in Farmen; promoting the reification of animals and acceptance of the meat industry. It is a rather outdated agenda.
TV 2’s press manager, Jan-Petter Dahl, responds to the criticism from NOAH.
– The framework for The Farm is life on a farm a hundred years back in time, and slaughter was a natural part of everyday life at the time. Animals have been slaughtered at the Farm since the very first seasons.
Dahl is left with a completely different impression of the slaughter than Martinsen.
– We find it uncontroversial that slaughter is part of the TV programme. For the participants, it is voluntary whether they want to take part in the slaughter or not, says Dahl.
One of the Farmen participants had such a strong reaction to the slaughter that it was not shown on TV. See the clip below.
TV 2 has previously written about how this year’s Farmen slaughter differs from other seasons, because there is a particular focus on using the whole animal.
As much as possible of the animal was used for useful purposes after slaughter on the farm, according to Dahl.
– The meat was used for food in the weekly assignment, the entrails were given to the participants, the brains were used for tanning, bones for bone flutes and skins were used for fur boas, says Dahl.