Price war on Christmas goods

Grocery stores look carefully at each other to be the cheapest on typical Christmas goods.

The stores Kiwi, Rema and Coop Extra say they have lowered the prices of typical Christmas items recently.

– Now we see that the prices of typical Christmas goods are falling sharply. We keep a close eye on our closest competitors to ensure that Christmas shopping is the cheapest with us, says Daniel Kyrre Pedersen, chain director at Coop Extra to TV 2.

WAR: Chain director at Coop Extra, Daniel Kyrre Pedersen, says they are monitoring the prices. Photo: Gorm Røseth / TV 2

The Coop Extra manager says, for example, that the price of several Christmas cakes and Christmas soft drinks has been reduced by more than 50 per cent in three weeks.

– Now we are in a period where there is usually extra tough price competition. This is good for customers, especially now when inflation has been high for a long time, he continues.

Cheap gingerbread

Kiwi tells TV 2 that they have joined the price war. For example, they have lowered the price of gingerbread by 50 per cent, from NOK 19.90 to NOK 9.90.

CHEAP: The price of the classic Christmas items is falling. Photo: Isac Skjevik Kvello / TV 2

– It is clear that when there is one month until Christmas Eve, there will be extra pressure on the Christmas goods. The price war on Christmas goods is underway. We have pushed down the prices of many goods recently, says Kristine Arvin, communications manager at Kiwi.

WITH: Communications manager Kiwi, Kristine Arvin says they are involved in the price war. Photo: Gorm Roseth / TV 2

WITH: Communications manager Kiwi, Kristine Arvin says they are involved in the price war. Photo: Gorm Roseth / TV 2

Like Coop, Christmas soda and ribs are some of the items that are now cheaper at the chain.

– At Kiwi, we also have a price check where we check the prices of our competitors. If we see that they have short-term offers or campaigns, we lower the price accordingly or more, says Arvin further.

– Looking for good dealers

The grocery chain Rema 1000 is also taking notice of the competition on the usual Christmas goods.

– We see that customers are looking for good dealers and campaigns to an even greater extent than before, says the head of communications in Rema 1000 Norway, Hege Rognlien.

COMPETITION: Hege Rognlien in Rema 1000 says that they know the competition. Photo: Nicolas Tourrenc

COMPETITION: Hege Rognlien in Rema 1000 says that they know the competition. Photo: Nicolas Tourrenc

She believes that Rema 1000 has low prices throughout the year, but that the competition with the other chains sharpens before Christmas.

– Strong competition in the market means that in the run-up to Christmas there is traditionally strong competition for typical Christmas goods such as chocolate, mulled wine and baked goods, says Rognlien.

BAKING: Goods used in baking are included in the price war before Christmas. Photo: Isac Skjevik Kvello / TV 2

BAKING: Goods used in baking are included in the price war before Christmas. Photo: Isac Skjevik Kvello / TV 2

Compare the prices

TV 2 has asked the various chains to come up with examples of goods that have been reduced in price in recent weeks.

These prices shall be valid for Thursday morning. They may have changed since then.

Prices at Kiwi

Gingerbread: Before 19.9 -> Now 9.9

1.5 liters of sugar-free Christmas soda: Before 13.9 -> Now 12.9

1.5 liters of Christmas soda with sugar: Before 14.9 -> Now 13.9

Frozen First Price thin ribs and family ribs: Before 99 -> Now 79 kroner per kilo

Melis: Before 16.9 -> Now 7.9

Walnut kernels: Before 38.9 -> Now 19.9

Prices at Coop

Syrup snips 150 grams: Before 64 -> Now 14.4

Donuts 43 grams: Before 6 -> Now 2.9

X-Tra Thin rib 1.7 kg: Before 109 -> Now 79

Tomteg mulled wine 0.5 litre: Before 36.9 -> Now 19.9

Christmas soda Brown 0.33: Before 8.9 -> Now 4.9

Munkholm Christmas Beer 0.33: Before 16.4 -> Now 9.9

Nidar little Christmas pig with chocolate: Before 23.9 -> Now 19.9

X-Tra Christmas ham: Before 149.9 -> Now 129

Guild medister cakes: Before 89 -> Now 79.9

X-Tra pork chops: Before 199 -> Now 179

Wreath cake mass: Before 72.9 -> Now 31.9

Christmas beetroot salad: Before 44.9 -> Now 29.9

Milk chocolate with Daim: Before 39.9 -> Now 19.9

The prices from Rema 1000

Tomtegglögg: Before 69.9 -> Now 59.9

Cinnamon: Before 28.8 -> Now 15.8

Pastry colours: Before 37 -> Now 32.3

Creamy porridge: Before 26.9 -> Now 23.4

Dried apricots: Before 23.7 -> Now 20.5

Baking powder: Before 22.9 -> Now 19.9

Smaller rice bread: Before 50.9 -> Now 44.3

Baking cocoa: Before 42.9 -> Now 37.3

Brun Farin: Before 17 -> Now 15.1

Vanilla cream piano: Before 30.8 -> Now 26.8

Rice cream with strawberries: Before 14.8 -> Now 12.9

The article is in Norwegian

Tags: Price war Christmas goods

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