Four years ago, the cheers at NRK and TV 2 over the TV figures in the World Cup were in full swing. The numbers so far are weak.
Less than 10 minutes ago
The most watched match so far in the World Cup is France – Australia. It was watched by 328,000 viewers on NRK. After the group stage of the World Cup in Russia in 2018, there was a lot of cheer over the good viewing figures. 1,020,000 viewers watched the group stage match between Brazil and Switzerland.
– This is a special championship in many ways, which makes it difficult to compare the TV figures with previous editions. We have never had a soccer World Cup at this time of year, nor in a country that receives such massive criticism. That of course has an impact on the numbers, says sports editor at NRK Espen Olsen Langfeldt to VG.
After Wednesday’s matches, NRK has shown seven matches. The average number of viewers is 188,000 so far. In 2018, NRK had an average of 521,000 after the group stage had finished.
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In the five matches TV 2 has shown after Wednesday’s matches, they have an average of 186,000 viewers.
– What is the verdict so far?
– It is far too early to say. We are basically talking about a World Cup in December versus a World Cup in June. We are talking about early games, different matches, different times of the day. It is too early to make any comparisons based on previous championships, says TV 2 press manager Jan-Petter Dahl to VG.
– Are you satisfied?
– The numbers are as they are. Difficult to expect anything when we haven’t had a championship at this time of the year, replies Dahl.
Published: 24.11.22 at 20:11
