Apple’s huge investment in retail



Apple’s Vision Pro headset was officially launched in the US on Friday afternoon Norwegian time, writes CNBC.

The Vision Pro starts at a price tag of 3,500 US dollars, corresponding to just over 37,000 Norwegian kroner.

The sky-high price tag is argued for the more than 600 apps and games that are available on the headset. According to the technology giant, the headset is specially designed to provide a “spatial computing” experience.

According to Apple CEO Tim Cook, Vision Pro has a canvas where apps can scale beyond the limits of a traditional screen, and introduces a powerful three-dimensional user interface that users navigate with their eyes, hands and voice.

The product is Apple’s first in seven years, and is called by Cook “the most advanced consumer electronics product ever created”.

Sold just under 200,000

The Vision Pro was launched in the US the morning after Apple reported results for its fourth quarter, which beat analysts’ estimates. This is the first time in four quarters that Apple has increased its sales, after declines in each of the previous four quarters.

Apple’s wearables business, also known as “Other products”, also exceeded expectations, but experienced an 11 percent year-on-year sales decline. The Vision Pro joins the Apple Watch and AirPods in the wearables category, although analysts don’t expect the headset to generate a significant amount of revenue initially.

Apple analyst Ming-Chi Kuo of TF International Securities said during the first pre-order last month that the company sold an estimated 160,000 to 180,000 Vision Pro headsets.

The article is in Norwegian

Tags: Apples huge investment retail


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