Viking of Norway in Gjesdal is accused of misleading marketing about Norwegian yarn – NRK Rogaland – Local news, TV and radio


The company Viking of Norway AS with headquarters in Oltedal in Gjesdal municipality in Rogaland sells products with a Norwegian label.

The products are decorated with both the Norwegian flag and Norwegian motifs. But, as NRK has previously mentioned, the wool is from Peru and the production takes place abroad.

Now several people are reacting to the fact that Viking of Norway has continued with the practice.

These are some of the types of yarn sold on the website of Viking Garn. These skeins have the Norwegian flag as part of the design, which many people react to.

Photo: Screenshot from Viking Garn

Siv Heia Uldal is responsible for wool in Animaliaand she is clear in her speech:

– I think it is special that they use a Norwegian flag as they do on some of their labels. The wool is not Norwegian, much of it is not pure wool and it is not spun in Norway either, she says.

Siv Heia Uldal thinks the labeling of Viking Garn is special, but points out that there is a lot of misleading labeling of wool.

Photo: Caroline Roka. / Animalia

The Nation mentioned the matter first (external link) – and to the newspaper Viking of Norway claimed that they had rights to the flag on the banner.

The Norwegian Patent and Trademark Office rejected the claim and explained that the company only had patents for “Viking Yarn” and “Viking of Norway”.

Did you know that yarn can be made from completely different things than wool? In the past, Viking of Norway has made woolen clothes from milk.

Viking of Norway AS is the name of the company with the brands Viking of Norway for wool garments and Viking Garn for yarn and wool. The Norwegian flag is used in both companies.

The general manager of Viking Garn completely disagrees

General manager Ivar Audun Ullebust at Viking Garn believes they are not trying to deceive anyone.

I think the criticism is terribly unfair. We never thought we would exploit the consumer.

He believes that they would not have existed if they had only used Norwegian wool.

We play with open cards. The use of the Norwegian flag does not have to be a symbol of Norwegian wool, but a symbol of high quality design.

Ivar Audun Ullebust thinks that the criticism is unfair. He says that he could not have run such a successful business if he had used Norwegian wool.

Photo: Philip Kollstrøm / NRK

Consumer Council: May be misleading marketing

It does not say anywhere on the website that the product is Norwegian. But with the name, the flag and the packaging, it’s easy to think otherwise.

According to senior legal advisor Thomas Iversen at the Consumer Council, it can be misleading marketing if the impression left is that the product is Norwegian-made.

Thomas Iversen of the Norwegian Consumer Council believes it may be a question of misguided marketing.

Photo: Consumer Council

– If the impression left by the marketing is that the product is entirely Norwegian, while the production has been on the other side of the world, that should be more clearly marked, he says.

Iversen emphasizes that he has not made a thorough legal assessment of the case, but he believes that consumers may end up feeling cheated if they believe that they bought Norwegian wool.

– For many, it is a point to either support the local business community or buy products that have traveled a short distance. This yarn is not short-stitched. Some skeins are marked with Norwegian flags, while others are not. This also has an impact on what expectations consumers can have, he says.

Do you care where the wool comes from?


PREV Norwegian households show emerging signs of optimism about the economy
NEXT Norwegian households show emerging signs of optimism about the economy