On Thursday morning, TV 2 reported that Kiwi, Extra and Rema 1000 have reduced the prices of various small ice cream and crown ice cream from their own brand.
– If you like krone ice cream, you can now make good bargains. But the difference between the expensive and cheap versions of the classic is enormous. It provokes the customers, the newspaper wrote.
DinSide has contacted the shops to find out what is the reason for the price cut, whether the stock will last until 17 May and why they are lowering the price of krone ice cream from their own brand and not krone ice cream from the ice cream manufacturers Hennig-Olsen or Diplom-Is.
– No reason to be worried
Arild Blindheim, category and purchasing director at Rema 1000, explains that they have a planned campaign on Isbjørn kroneis.
– Inventory can vary from day to day and store to store, but when we plan campaigns we make sure to order enough items so that all our customers can benefit from the low prices.
Raise the price
Harald Kristiansen, communications manager at Coop, says that they are well prepared for the festivities in May.
– There is no reason to be worried that there will be no ice in the shop. In other words, customers can have ice in their stomachs both in actual and figurative sense, he says and continues:
– The price of ice cream, like other products, varies with campaigns and competition in the market.
Kiwi also informs that there is a planned campaign.
– The campaign lasts until 26 May. These are two different crown ice creams from different suppliers with slightly different contents. Kroneisen in six-packs is also not sold individually, explains communications manager Nora Mile Helgesen.
Close these: – Sad
Big difference
According to TV 2, it is cheaper to buy a pack of six krone ice cream at Extra than to buy one krone ice cream from Diplom-Is. On the 6-packs, there is a difference of NOK 34.60.
– If you buy a 6-pack of ice cream, Hennig-Olsen costs NOK 52.90 compared to 19.90 for First Price, writes TV 2 about the price difference at Kiwi.
Marie Ellestad, strategy and communications manager at Diplom-Is, tells DinSide that price wars for ice cream are a natural part of how the market works.
– It is the chains that set the price to the consumer and not something we control or have comments on.
